Everybody is appalled by Zidane's action (some are joking about it) but few care on what caused it. I agree that staying cool is a strength but I'm wondering if the rules of the game should not be changed. How about using the technology to record and make public what it is said in the field and issuing eventually "trash cards". If we want to punish the non-endurance to trash words why not punish also the player's lack of strength of not trashing?
As I said before, words matter in the natural world. This is also true at a lower level of the physical world as it was proven in one of PI's public lectures. It looks like talking about the physical reality, changes it. So, I'm wondering why words should not matter in the sports world?