Green is Good and Admirable.

Besides governments and individuals, corporations are jumping in on the green train for the simple economic reason of cutting costs. For example, replacing the light bulbs with the energy efficient ones has immediate cost reducing effect. This was another idea discussed during KYACers event. It reminded me of the green actions taken by the IT industry where the electricity bills are rising.

Green is not only good but is also admirable. General Electric for example became for the second year in a row the most admired company (in America and in the world) due to its green initiatives [pdf], ideas and technologies that have global reach.